Market Introduction Strategy for a new Hilti cordless rotary hammer with dust removal system

Master thesis (2014)

Authors

Contributors

A.H. Jellema (mentor)
J.A. Buijs (mentor)
Programme
Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
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Published Date

29-08-2014

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Programme

Strategic Product Design

Abstract

A short term market introduction strategy is developed for a new type of cordless rotary hammer with dust removal system. Additionally long term recommendations for strategy and design are presented. The results are based on an extended user research including an observation of a drilling task.

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