A.H. Jellema

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Master thesis (1)

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Market Introduction Strategy for a new Hilti cordless rotary hammer with dust removal system

Master thesis (2014) - P.G. Bernhard (author), A.H. Jellema (mentor), J.A. Buijs (mentor)

A short term market introduction strategy is developed for a new type of cordless rotary hammer with dust removal system. Additionally long term recommendations for strategy and design are presented. The results are based on an extended user research including an observation of a ...