Print Email Facebook Twitter How do business model tools facilitate business model exploration? Evidence from action research Title How do business model tools facilitate business model exploration? Evidence from action research Author Athanasopoulou, A. (TU Delft Information and Communication Technology) de Reuver, Mark (TU Delft Information and Communication Technology) Date 2020 Abstract Business model tools are commonly used to describe and communicate business model ideas. However, studies do not sufficiently address whether and how business model tools support the early, exploratory phase in which new business models are initiated, conceptualized, assessed and planned. In this exploratory phase, offerings and addressable markets are highly uncertain, which requires extensive idea generation, reframing, comparison and evaluation. This paper examines whether and how business model tools facilitate the process of business model exploration. Through action research, we find three ways in which business model tools can better facilitate the process of exploring, reframing and comparing alternative business models. The paper contributes to business model literature and managerial practice by providing empirical evidence on how tooling facilitates business model exploration. Subject Action researchBusiness model explorationBusiness model innovationBusiness model tooling To reference this document use: http://resolver.tudelft.nl/uuid:c71cf11c-c28f-448e-b82c-f582df446c81 DOI https://doi.org/10.1007/s12525-020-00418-3 ISSN 1019-6781 Source Electronic Markets, 30 (3), 495-508 Part of collection Institutional Repository Document type journal article Rights © 2020 A. Athanasopoulou, Mark de Reuver Files PDF Athanasopoulou_DeReuver20 ... acilit.pdf 1.07 MB Close viewer /islandora/object/uuid:c71cf11c-c28f-448e-b82c-f582df446c81/datastream/OBJ/view