Using positioning theory to understand strategic management contradictions

Using positioning theory to understand strategic management contradictions

Raisanen, C.
Stenberg, A.C.

2011-06-20

The purpose of this paper is to take up a call for more “identity” research in construction management by exploring the potential of position theory as a framework for examining the ongoing construction of self through discourse. Using some basic constructs: storyline, speech-act and position, we examine how tensions and contradictions unfold in high-stake conversations at the micro-level, and how these micro-level features may be linked to contradictory institutional practices. The data – consisting of audio-recordings and extensive field notes of body language, facial expressions and stance of the meeting participants – were collected during five strategy meetings focused on an organisation’s new environmental strategy. We argue that a positioning theory lens enables the researcher to “get inside” the discourse and provides better understanding of how actors construct their identities in discursive practice with others.

contradictions
discursive practice
positioning thoery
self-concept
strategy

http://resolver.tudelft.nl/uuid:cd2ce9a9-6c3a-477c-a88a-fbde05189985

Conference proceedings

conference paper

(c) 2011 Raisanen, C.; Stenberg, A.C.