How to align the business model adaptation process with a changing environment? An analysis of the business model adaptation process at an incumbent energy supplier

How to align the business model adaptation process with a changing environment? An analysis of the business model adaptation process at an incumbent energy supplier

Nijland, T.

Weijnen, M.P.C. (mentor)
Dijkema, G.P.J. (mentor)
De Bruijne, M.L.C. (mentor)
Wilbrink, T. (mentor)

Technology, Policy and Management

Energy & Industry

SEPAM

2013-05-08

This research explores the process of Business Model Adaptation, using the case of a Dutch incumbent energy company who face a rapidly changing business environment in the consumer segment. Given the rapidly changing energy landscape it is required that established energy companies decide and adapt fast in order to remain viable and competitive. Therefore a theoretical lens has been developed in which decision-making in high velocity environments has been combined with theoretical concepts of business model adaptation in combination with strategy. Guided by this novel theoretical lens, an analysis of the current practice of business development at the focal company has been conducted and by doing so, process design recommendations have been formulated on how to deal with business model adaptation in rapidly changing environments.

Business Model Adaptation
Business Strategy
Decision-Making Process
Process design
High Velocity Environments

http://resolver.tudelft.nl/uuid:d40874a8-0848-4a2d-a26e-294c5c35c280

2014-05-08

Student theses

master thesis

(c) 2013 Nijland, T.