Co-creation in Volunteer management: Increasing volunteer participation at the Dutch WWF using a co-creation strategy

Co-creation in Volunteer management: Increasing volunteer participation at the Dutch WWF using a co-creation strategy

Toemen, N.H.

Gemser, G. (mentor)
Daalhuizen, J. (mentor)
Groenenberg, M. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2012-09-03

This qualitative study developed a co-creation model for the Dutch WWF to increase the volunteer participation of their Action Team. The Design Research project consist of a literature analysis generating a theoretical framework for implementing co-creation in volunteer management and identified key elements in volunteer participation. A case study at the WWF and interviews with volunteer described the phenomena of volunteer participation at the WWF. Next, a co-creation model is prescribed to support the current situation and to increase the participation. The main feature of the co-creation model is a creative session with volunteers. This session is tested and provide with new data to improve the model. Resulting in a model that will increase volunteer involvement, but a follow-up strategy, as mentioned in the model, is essential for a long-term effect. Volunteer management will benefit from this co-creation model, but further research is needed to study the long-term effect.

co-creation
volunteers
participation

http://resolver.tudelft.nl/uuid:3ba8a643-98f5-46a3-b486-44cb83f6966e

Campus only

Student theses

master thesis

(c) 2012 Toemen, N.H.