Policy Mythology

Title

Policy Mythology: A Case Study

 Author

McMullen, Connor (TU Delft Technology, Policy and Management)

Contributor

de Bruijn, Hans (graduation committee)
Pruyt, Erik (mentor)
Asghari, Hadi (graduation committee)

Degree granting institution

Delft University of Technology

 Date

2019-08-23

 Abstract

What happens when we treat our policy messages more like mythology and less like rhetoric? How can we even begin to structure policy as a mythology? What is a myth anyway? This thesis endeavors to explore the mysterious world of stories, through an extensive literature review of literary analysis, and a exemplary case study about the impact of global plastics production on the future. This study leads to an experiment, where four different forms of communication: the best of rhetoric and stories, are tested against each other for effectiveness in shifting the mood, transferring information, and effecting the audience's experience. The results show that even with a small sample size the impact of stories as effective tools of policy communication are real. They result in a drastically different message than the other forms tested, hinting at the possibility of a future where stories are central to shaping policy.

 Subject

plastics
storytelling
communication
public policy
case study

 To reference this document use:

http://resolver.tudelft.nl/uuid:486eb057-c12b-44d5-8a13-918681ba75ba

 Part of collection

Student theses

 Document type

master thesis

 Rights

© 2019 Connor McMullen
Files
PDF McMullen_Thesis_Policy_My ... hology.pdf 84.52 MB
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