Print Email Facebook Twitter Brand & Product/Service Strategy for the entrance of BYD Auto to Europe Title Brand & Product/Service Strategy for the entrance of BYD Auto to Europe Author Tsai, R.Y. Contributor Van Heur, R. (mentor) Silvester, S. (mentor) Faculty Industrial Design Engineering Department Strategic Product Design Date 2017-04-12 Abstract The Chinese company BYD is the leading manufacturer of electrified cars in the world. However, without presence in Europe. BYD is a new brand in Europe without brand awareness. Before BYD can go to the European market, a strategy proposal is needed. That is where this graduation project comes to play. By analysing the internal and external environment substantiated with research, a strategy proposal is designed. Subject strategic product designbrand strategyEurope To reference this document use: http://resolver.tudelft.nl/uuid:7121a799-5f2a-47a2-9dbe-dc2675b06d64 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2017 R.Y. Tsai Files campus only