Development of the Ideal Color Mixing System of the future

Master thesis (2011)

Authors

Contributors

J.A. Buijs (mentor)
M.C. Saaksjarvi (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
PPG Industries Paint industry Dispenser
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Published Date

19-09-2011

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Programme

Master of Science Strategic Product Design

Abstract

The graduation project is conducted for Sigma Coatings, a brand owned by PPG Coatings, a multi-national coating manufacturer and supplier. Sigma Coatings is specialized in architectural coatings for the professional painting industry. The current professional paint market is a mature market. Paint suppliers are becoming less and less distinctive. The aim of Sigma Coatings is to maintain growth, or at least avoid reduction of turnover. By means of a new color mixing system (CMS), Sigma wants to discern itself clear and visible from competitors. For long-term preservation of revenues, it is important to increase brand loyalty from owners of selling points as well as of professional painters. To obtain growth in revenues, a better communication and improvement of the competitive advantages of Sigma must be ensured. With other words, extra value for professional painters and owners/ staff of selling points must be created, which can be obtained by means of a new CMS. By means of qualitative research an overview of innovation possibilities for the color mixing system is provided.