New Market, New Challenge, New Opportunity (2)

User Context Research

Journal article (2008)
Department
Design Engineering (IDE) (TU Delft)
Copyright: © 2008 Jiehui, J. ; Kandachar, P. ; IEEE
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Published Date

01-08-2008

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Source:

30th Annual International IEEE EMBS Conference, 2008

Faculty

Industrial Design Engineering

Department

Design Engineering

Abstract

China has a largest population in the world (1.3Billion) and 0.9 Billion is rural population. Most of rural people earn less than US$3/day, and they are called “Base of the economic pyramid (BoP)”. A new research project has been initiated on “The Healthcare Design for China Rural BoP” to the PhD of first author. This paper is about one part of this research: user context research. Two main processes will be introduced in this step: Qualitative research and quantitative research. Some healthcare needs in China rural like “Cancer early detection” has been found as the insights of this research.

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