The Heineken LAB: a place to facilitate and accelerate innovation

Over the past ten years Heineken measured a decrease in brand power, especially among younger consumers. Furthermore, Heineken lacks an experiential culture that fosters innovation due to daily workloads, mindset on global impact and scalability, immediate successful deliverables and business cases, and strict brand approval and brand mitigation...

Strategic innovation tools enabling nautical stakeholders to shape a next level port

The current study explores how strategic design can foster innovation within the nautical process. With a focus on creating and learning by doing, strategic design can generate value among the nautical stakeholders. The nautical (operational) process has been explored in detail and translated into boundary objects to facilitate and foster...