Unlocking the experience economy: Integrating design for experience knowledge into fast moving consumer goods (FMCG) product innovation

This paper addresses the question how design for experience can be integrated into the product innovation practices of fast-moving consumer products, to increase impact and deliver additional (emotional) value to consumers. To achieve this, theories of the leading experts in the field have been reviewed, key principles of designing for...

Designing for Positive Emotions: Issues and Emerging Research Directions

ABSTRACT Central to the present paper is the question of how designers can be supported to deliberately facilitate positive emotional experiences. Related to this, the paper provides an overview of the research on design for positive emotions, its issues, and opportunities for further investigations. The practical relevance of transcending the...

From good to the greater good

In this chapter, we outline why and how design can (and cannot) support the sustainable wellbeing of individuals and communities. Building on findings of well-being researchers, we first address the reasons why material well-being, as experienced through the consumpfion and ownership of products and goods, does not necessarily contribute to...

Learning from the positive: A structured approach to possibility-driven design

This paper discusses an approach to possibility-driven design as an alternative to traditional problem-driven design approaches. the first parts discuss merits and challenges when design- ing for possibilities, and present some examples of existing design theories that exemplify the potential contribution of this view on design. Next, a five...