A future-proof food box: Making sustainable consumption choices easier with design

Our food system has a huge impact on the environment and is one of the largest contributors to a global threat: climate change. The meat industry alone accounts for 15% of the greenhouse gas emissions. So, the solution would be eating less meat and dairy. But although the Dutch eat most meat replacers in Europe, the annual meat consumption hasn...

Water factory - How a festival could inspire to become sustainable

Project Festivals are a growing tremendously in the Netherlands and a popular way to explore new music bands and enjoy nature, together with friends and family. This is also an ideal environment to have an impact on the environment. And all festival visitors together could decrease the festival carbon footprint. All simply by refilling bottles...

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...