A design strategy for stakeholders in fuzzy front-end of sports innovation: An opportunity for Adidas Adizero footwear innovation

In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...

Design of a framework to co-create applications in a hangar environment

New, innovative technologies are important. More and more companies are using digital technologies to their benefit. The act of leveraging such digital technologies to enable organisational improvements in a strategic way is called a digital transformation. In such transformations, the customer experience, operational processes and business...