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Visser, M.C. (author), Gattol, V. (author), Van der Helm, R. (author)
Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still...
journal article 2015
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Homan, A. (author), Van der Weide, A. (author), Bordes, B. (author), Kwast, B. (author), Van den Heuvel, D. (author), Stegewerns, C. (author), Jongsma, C. (author), Van Ees, C. (author), Wouters, C. (author), Jauslin, D. (author), Wijnen, D. (author), Piccinini, D. (author), Dekker, E. (author), Van der Kooij, E. (author), Luiten, E. (author), De Jong, E. (author), Toni, F. (author), Aerts, F. (author), Verschuure-Stuip, G. (author), Stotijn, H. (author), Bakker, I. (author), Bobbink, I. (author), Meulenberg, I. (author), Woltjer, J. (author), Wilbers, J. (author), Niemeijer, J. (author), Lonsdale, J. (author), Wiers, J. (author), Pouderoijen, M. (author), Roos, A. (author), Hellendoorn, D. (author), Visser, K. (author), Storm-Prins, M. (author), Van der Helm, M. (author), De Vos, L. (author), Veldman, M. (author), Hartveld, M. (author), Den Ruijter, M. (author), Verbruggen, N. (author), Rickert, N. (author), De Graaf, P. (author), Van der Ree, P. (author), Aben, R. (author), Buijs, R. (author), Rooij, R. (author), Van der Velde, R. (author), De Wit, S. (author), Nijhuis, S. (author), Holtappels, S. (author), Meeks, S. (author), Van Assen, S. (author), Van Oosten, S. (author), Van den Busken, S. (author), Hermans, W. (author)
Het is haast onmogelijk om de werkzame jaren van Prof. Dr. Clemens Steenbergen hier op de TU Delft in het kort samen te vatten. Dit is een persoonlijk boek van collega's, medewerkers en studenten ter gelegenheid van zijn afscheid op 15. December 2011.
book 2011