Improving and adapting the upstream supply chain of an i-grocer during fast growth: A case study at Boni and Picnic

Since online shopping was invented in 1979 there has been a major shift in the way people shop. More than 40% of the clothing and footwear and more than 35% of the home electronics are bought online in the Netherlands. Grocery shopping in the e-commerce market. This, and the fact that over 92% of the Dutch population has access to internet...