How One of The World’s Oldest Food Safety Standards Approaches Expiration: The Case of German Beer

The paper at hand contemplatesthe effect of a centuries-old national food safety standard on innovation in aglobalizing market. To that end, the case of the German Beer Industry is analysedto explicate the relationship between a longstanding beer purity decree and brewinginnovation. Over 500 years of existence the so-called “Reinheitsgebot”,...