Simplification errors in predictive models

Organizational and political responses to strategic surprises such as the credit crunch in 2008 and the pandemic in 2020 are increasingly reliant on scientific insights. As a result, the accuracy of scientific models has become more critical, and models have become more complex to capture the real-world phenomena as best as they can. So much,...

Empowering idea owners to innovate: Implementing an innovation toolkit at KLM

The mission statement of KLM claims it wants to become the most ‘customer-centric, innovative and efficient European network carrier’, emphasizing the importance of innovation in the corporates’ long-term strategy. Becoming truly innovative requires KLM to unlock all its innovation potential of their employees to secure that all internal...

Understanding the implications of business model innovation in small and medium enterprises: Measurement development and face validation

Innovation has been regarded by European Commission (EU) as the important factor for economic growth. Small and Medium Enterprises (SMEs) are known as the source of these innovations, thus the source of economic growth. SMEs role during economic crisis is crucial as they can create employment. But they are still have pressing problems in finding...

Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity

Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...