Empowering idea owners to innovate: Implementing an innovation toolkit at KLM

The mission statement of KLM claims it wants to become the most ‘customer-centric, innovative and efficient European network carrier’, emphasizing the importance of innovation in the corporates’ long-term strategy. Becoming truly innovative requires KLM to unlock all its innovation potential of their employees to secure that all internal...

Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity

Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...