Sustainable fashion: A statistical analysis of consumers’ behaviors by stated choice experiment

The manufacturing process, supply chain and consumption pattern of fashion impose high risks on the environment. Besides, the utilization of cheap labor in developing countries by Western fashion brands entails great concern about labor rights of sweatshop workers. To tackle the daunting sustainable issues in fashion industry, various nascent...

Empowering Consumers in the Circular Economy with blockchain-enabled storytelling

This thesis introduces the vision and implementation to involve and empower end-consumers in the circular economy. This thesis is the graduation project of Strategic product design master’s program, developed for Circularise, a B2B company who connects supply chain. It aims for an in-depth understanding of the users need and challenges in the...

Creating long-term donor engagement in NPO WWF: exploring the use of design for behavioural influence in an online solution

Many non-profit organizations (NPO’s) in the Netherlands have lost a large amount of donors over the last years. This thesis explores the use of behavioural influence design, applied in an online solution, in order to improve donor engagement for the well-known NPO WWF. The thesis focuses at creating long-term engagement with donors in the age...

Design as a product care enabler: Increasing consumers’ motivation to care more of their products

The relevance of persuasion for product care. Aiming at increasing users’ interest in sustainable consumption, different lines of research and initiatives ranging from frameworks for design to community-based approaches, have presented routes to support a transition from a linear economy to a circular economy. These models intend to extend the...

Design for customer engagement in the transition to a circular economy: A case study in Senseo coffee machines

This report is a graduation thesis for the master Integrated Product Design at the Delft University of Technology. Carried out in collaboration with Philips Design in the Netherlands. The project is about how to engage consumers in the transition from a linear towards a circular economy in which we make more efficient use of materials and...

Designing Product Presentation and Communication to Enhance Product Experience at G-Star RAW’s Physical Retail Stores and Shops in 2023

Previously to the start of this project a research in fifteen monobrand stores of G-Star Raw has been conducted. During this research four major insights of the current consumer experience in the G-Star stores were derived which led to the following problem definition:<br/><br/>Currently, G-Star RAW’s products are not experienced in full...

A Cooperative Phone Return Experience: How nature inspires solving circular challenges

Mobile phones are one of the most ubiquitous devices in our lives. The ever-growing demand for mobile phones and rapid upgrade patterns, gives mobile phones an unsustainable linear character, with a big contribution to e-waste. This study is about stimulating consumers to return their mobile phones to extend its life or fulfill another purpose...

Electric Vehicle Diffusion: Exploring Uncertainties using System Dynamics

Sustainable energy development is an important topic nowadays, where new ways to obtain and use the energy are worldwide researched with a common objective, to mitigate the global warming. Two of the main CO2 polluters are the electricity and the transportation sectors. While some renewable energy technologies are taking place in the electricity...