Source selection in product metaphor generation: The effect of salience and relatedness

To generate a product metaphor, designers must select a source, discern a property (or properties) of this source, and transfer this property to the product they design. The selection of any source in particular is affected by the extent to which it represents the meaning the designer intends to convey (i.e., its salience), and the strength of...

The role of designer expertise in source selection during product metaphor generation

Metaphors have a communicative role in design that entails a transfer of meaning from an entity (i.e. source) to the designed product (i.e. target). In this paper, we investigate the effect of the expertise of designer on the accessibility of the sources that they employ in metaphors. In the study conducted, novice and expert designers were...