Prompting sustainable behaviour: triggering a stop and rethink process through the exposure to a combination of static and dynamic norms

Overconsumption plays a big part in the current environmental crisis, making a shift towards sufficient consumption imperative. Since overconsumption is often a habit, triggering a stop and re-think process in the consumers' minds may be the way for reduction. Societal norms, proven effective for behaviour change, could disrupt consumption...