The adoption and diffusion of Privacy-Enhancing Technologies: The factors that drive and impede the adoption and diffusion of Privacy-Enhancing Technologies of private communication and data storage

Privacy and security are perceived as of great importance. However, readily available Privacy-Enhancing Technologies (PETs) and their development, innovation and standardization is not very forthcoming. Indeed, the dominant business model is privacy invasive: gathering and using private data as part of the business model to safeguard continuity....