East vs West: Influence of Visual Cues of Packaging on Perceived Product Quality of Mayonnaise

The graduation project, “East vs. West: Influence of Visual Cues of Packaging on Perceived Product Quality of Mayonnaise”, focuses on food product packaging, how they may be perceived differently across cultures and how they can be tailored to better suit specific cultures if necessary. The project looks into what aspects of food packaging makes...

Heated Gloves: On the design of heated gloves for women with Raynaud's syndrome

Raynaud’s syndrome is a common disease which causes arteries to narrow, limiting the blood flow to the skin. An attack can cause your fingers to turn cold, white and blue and is accompanied with feelings of numbness, prickling and pain.<br/><br/>The most common cause of a Raynaud’s attack is a cold environment. Heated gloves could therefore help...

Online presentation of product materials: Research of the influences of the different combinations of the popular presentation methods on the fabric perception of clothing

Internet retailers use different online presentation methods to provide detailed product-oriented information. In this way, communicating the materials of products is difficult but necessary for online retailing. The consumer cannot directly touch and feel the products, which may lead to disappointment, as the material of the product they...

The role of product form in online purchases

The extended use of internet has digitalized many daily life practices in human life, including shopping, in the 21st century. While consumers used to experience the products mainly in store, now they must base their purchases whatever they see on the screen. Thus, the visual product design directly influences the digital buyers in their product...