Ambiguity and Open-Endedness in Behavioural Design

Design is increasingly concerned with changing people’s behaviours. A common characteristic to behavioural design approaches is their directionality: products<br/>provide clarity about or guidance towards the designer’s intended behavioural outcome. In this paper we propose an alternative perspective that emphasizes<br/>ambiguity (i.e. affording...

Structuring roles in Research through Design collaboration

In Research through Design knowledge is generated, but not always captured and shared effectively. When working in a multidisciplinary team of, e.g. designers, design researchers, academic researchers and domain practitioners confusion about<br/>roles, processes, and results easily occurs. In a series of three Research through Design cases we...

Design capability in a software SME: Report from an embedded design innovation catalyst

<br/>Recent studies on the added value that design provides to firms has led to widespread interest amongst the business community to develop design. However, knowledge of how organizations of varying industry types actually make use of design to generate competitive advantages remains limited. This study investigates a small- to medium-sized...

Good Design-Driven Innovation

Radical innovations are designs that alter the meaning of our life experiences. In order to realize such innovation, a designer needs a vision, a strong personal view on the world. The identity and values of designers however, are often denied in modern design processes. onsequently, (junior) designers have difficulties in connecting with their...

Designing with Meaningful Data: Deep personalisation in the air travel context

Data and artificial intelligence (AI) are revolutionising the way customers interfacewith organisations and vice versa. However, there is limited knowledge regarding howdata and AI are used as material during the design process. It is to this practice-research gap that this paper responds, by providing practical insight into a projectbetween a...

Using Dynamic Capabilities in an actionable tool as a vehicle to initiate design-driven innovation

In order to become more innovative, corporations are increasingly turning to design-driven innovation capabilities. These capabilities are dynamic: they influence the way companies run their business and how companies create, capture and deliver value. Building design capabilities has proven difficult, given the tacit nature of design practice...

Matching Data and Emotions for Designing Personalized Digital Experiences

Digital innovations in-store are often unnecessary, unintuitive and uncomfortable and mostly make use of personal data for one-way messaging instead of meaningful interpersonal interactions. Digital initiatives are also more focused on enhancing the shopping experience (even unsuccessfully) instead of building consumer-brand relationship through...

Annotated Portfolios as a Method to Analyse Interviews

This paper explores the use of annotated portfolios as a method to support the qualitative analysis of interview data about design projects. Annotated portfolios have so far been used to support artefacts with text in order to discuss them in the context of ‘research through design’ In this paper, we interpret the five-step method of McCracken...

Data Exploration for Generative Design Research

The current work elaborates upon a Generative Data Exploration method, which is a design technique aiming at supporting designers in integrating data in their design activities. Digital data offers new opportunities in all sort of professional domains, yet existing approaches and tools to manipulate data are predominantly targeted at data...