Designing a new customer experience for fashion in the metaverse

After Facebook renamed itself Meta, the metaverse was brought to the attention of the public eye (Schram, 2021). Newspapers and other news sources started writing extensively about this innovation that would change the world forever. What the metaverse exactly is or might become as it doesn’t exist yet, one can only speculate on. One way to...

Circular Rubber Sports Flooring: A strategic roadmap towards a circular business for Stockz

Rubber is by the European Union stated a critical material (Critical Raw Materials, 2020). For our society the material is essential but can be depleted. The search for circular solutions for rubber is urgent. <br/><br/>In 2020 27.4 million metric tons of rubber has been produced globally (Tiseo, 2021). Around 70% of all produced rubber is used...

Buying with impact: Stimulating sustainable public procurement in the construction sector through collaborative practices

Public organisations are shifting their focus towards the implementation of sustainability into their projects through sustainable public procurement, but recent studies indicated that the implementation is still lacking. Sustainable public procurement is only implemented in around 10% of the Dutch public procurement tenders (Yu et al. 2020)....

Designing the used: Enhancing the consumer acceptance of refurbished luxury personal care products; a Philips Lumea Prestige case study

Refurbishment is a critical strategy in the circular economy (Bocken et al., 2016). Despite the environmental and financial benefits, refurbished products are not a popular consumer choice (Mugge et al., 2017). Refurbished products are seen as old, used and of low quality, and consumers worry that products are contaminated with traces of a prior...