Categorizing recipients of evouchers using best practises from marketing theories: Clustering and targeting vulnerable recipients of evouchers using a novel approach of consumer segmentation and machine learning; a case study of Sint Maarten

Cash and Voucher Assistance (CVA), a type of humanitarian aid consisting of giving money instead of products, is being used more frequently because of its effectiveness and efficiency in helping people in need (Cash Learning Partnership, 2020b). The debate on using CVA is currently focusing on improving the quality by better incorporating ...