Circular PSS: IncreasingConsumer Acceptance through a Rewarding Digital Brand Experience: A rewarding digital brand experience & strategy to help increase consumer acceptance and engagement towards the circular product service system of washing machines from ASKO

One of the key business models Gorenje andASKO have researched upon is a service model of circular washing machine under a pay per use (PPU) business model. PPU business models are currently mostly used within shared washing rooms, which is also the segment in which ASKO will enter withtheir first circular washing machines. However, even though...

Empowering Consumers in the Circular Economy with blockchain-enabled storytelling

This thesis introduces the vision and implementation to involve and empower end-consumers in the circular economy. This thesis is the graduation project of Strategic product design master’s program, developed for Circularise, a B2B company who connects supply chain. It aims for an in-depth understanding of the users need and challenges in the...

The path ahead: a qualitative scenario analysis for Dunlop protective footwear

Dunlop Protective Footwear is a global leader in the protective footwear market for the boots segment. Innovations in the niche market of Dunlop are incremental compared with the radical pace of the general footwear industry lead by brands like Nike. Driven by different factors, the industries to which Dunlop deliver their boots are in constant...

Empowering an Integrated Solution for Better Air in Beijing

A small Dutch company Lightwell B.V. (LW) handles LED light business. It is developing an advanced LED street light pole in which the charging function for electrical vehicles (EV) is embedded, called LightMotion (LM). With this innovative idea, LW tries to enter a new market, Beijing, China. However, the product and service of the LM as well as...

Developing a framework to assess and communicate the value of sustainability of machine-to-machine for Vodafone Nederland

The societal reputation of Vodafone Nederland and the telecommunications industry leaves room for improvement. Machine-to-machine is a technology with many benefits for business and society. To improve reputation and show the positive impact of mobile connectivity on society, a framework is designed. This framework builds on a developed...

Brand Sync: A creativity tool for the designers of Fabrique that facilitates brand-based thinking

This master thesis is about the design process of the modern creatives who work at Fabrique, a design agency in the Netherlands. To many the process of designing as successfully As Fabrique, can seem otherworldly. As Arthur C. Clarke once so aptly wrote: “any sufficiently advanced technology is indistinguishable from magic.” So how can Fabrique...

Designing a brand identity for Ven & Vogel to create a brand community

Dutch company Ven & Vogel is a shoe company which launched it first shoe in November 2012. This first model is called SuperKoeien, a hairy leather shoe, completely produced in Kenya, from cow to shoe. Because Ven & Vogel communicated many stories to its consumers, the main reason why people bought the shoes is hard to pinpoint and therefore they...