Designing for a future urban mobility system: Targeting inclusivity as a commonality in three Rotterdam neighbourhoods

The urban mobility transition is in full swing. Growing urban populations, increasing traffic congestion and the need for more sustainable transport solutions are forcing cities to think about the future of mobility. This transition is also strongly present within Louwman Group, where the focus has traditionally been on cars, but where mobility...

Niche strategy elucidation for hyperpersonalization in the Dutch online automotive market