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Levrouw, L.M. (author), van Lubek, Z.H. (author), Smulders, F.E.H.M. (author)The rise of shared global challenges has increased the importance of joint innovation efforts. UniversityIndustry Collaborations (UICs) represent an underexplored opportunity for multi-company initiatives. This article explores how universities can adapt their collaboration offerings toward industry partners so as to better facilitate innovation...journal article 2020