Open Access Symposium: Opening & An editor-in-chief’s perspective

Random Regret Minimization for consumer choice modelling: Assessment of empirical evidence

This paper introduces to the field of marketing a regret-based discrete choice model for the analysis of multi-attribute consumer choices from multinomial choice sets. This random regret minimization model (RRM), which has two years ago been introduced in the field of transport, forms a regret-based counterpart of the canonical random utility...