The influence of light on product perception

Retail design has a considerable effect on influencing consumers’ perception and behaviour in a store. Lighting can play a large role in this. However, research about the influence of light on product perception is very limited. Therefore, this research has studied the influence of several lighting characteristics on different value dimensions...

The Body Shop: Developing a new brand identity

In 1976, when The Body Shop was founded, the brand was a pioneer in developing natural cosmetics with strong ethical values. The result of their actions was even a ban on cosmetic brands that were testing on animals in the 1990’s. These strong values and ethical movements were the key feature of the brand, making them stand out against the...

Rebranding Popocatepetl by brand-driven innovation

The main goal of this project is to introduce a new brand identity for the Mexican restaurant chain Popocatepetl. The owner of the chain is Debuut, which has 27 restaurants in the Netherlands. However, it doesn’t have experience in re-branding an existing chain. It has been successful in developing new restaurants throughout the years. This...