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Barckzak, G. (author), Sultan, F. (author), Hultink, E.J. (author)
Explosive growth of information technologies (IT) has prompted interest in examining the role of IT in new product development (NPD). Through desk-top software and web-based tools, IT has been used to aid idea generation and product testing as well as for NPD activities such as process and portfolio management. Recent research suggests, however,...
journal article 2007