The introduction of the Ultimate Travel Dress: The Kameleon

This master thesis shows how an innovative product like the Kameleon can be launched into the market. Since the launch regards a start-up, the company core first had to be defined. This is done by developing the three pillars (the belief, identity, and strategy) of the company. A framework is also set up which assists in making decisions related...

Data-Driven Design for Emotional Engagement: Designing a digital interaction for the Nike store

Currently, digital transformation has high priority in the retail sector. But retailers face difficulties to make successful use of digital technologies in the store. Digital innovations in-store are frequently seen as unnecessary, unintuitive and uncomfortable by the consumers. Furthermore, the personalization strategies initiated with digital...

Towards a Service-Oriented Company within Healthcare

This graduation project has been executed in collaboration with the Norwegian company Redcord AS. Redcord designs and develops equipment for sling exercise training as well as treatment of musculoskeletal disorders (MSDs). Neurac, an evidence-based treatment approach, is at the core of the business. The active treatment method utilizes the...

The story continues: Building the Red Wing Shoes lifestyle brand in Europe

Project background Ever since its founding in 1905, Red Wing Shoe Company operates from the town of Red Wing, Minnesota in the US. The company started in the industrial footwear business, and has expanded with two more business fields over the years; Outdoor sports shoes and Lifestyle. In 2000, Red Wing Shoe Company introduced the heritage line,...