The introduction of the Ultimate Travel Dress: The Kameleon

This master thesis shows how an innovative product like the Kameleon can be launched into the market. Since the launch regards a start-up, the company core first had to be defined. This is done by developing the three pillars (the belief, identity, and strategy) of the company. A framework is also set up which assists in making decisions related...

Store profile design

With 848 neighborhood supermarkets, Albert Heijn is the leading food retailer in the Netherlands. Albert Heijn reached this market position by building standardized supermarkets, one-size-fits all. Albert Heijn is now in a transition from good standardized supermarkets to good unique supermarket, to develop supermarkets that better match with...

A Strategic Endeavor: Exploring Alternative Energy Generation Opportunities in Tanzania

The lack of access to electricity worldwide contributes to the Bottom of the Pyramid (BoP) – living on less than $2.50 per day – being trapped in poverty. Household holds spend a considerable amount of their income on what they think are cheap, but polluting resources due to lack of education and the desperate situation they’re in. Not only are...

Packaging design for a FairChain brand

Moyee Coffee is a company that buys coffee berries in Ethiopia and sells coffee in the Netherlands. Currently they outsource the roasting (grinding) and packaging processes in between. The company aims at doing the roasting (grinding) and packaging in their own facilities in Ethiopia in the future. Thereby they pursue balance in the coffee...

Development of a cold pack for treating sports injuries.

The project includes literature- and field studies to identify the needs of the athlete and the sports club concerning cooling of sports injury. Based on the findings a product line is designed that better addresses the needs of the users. The product line proposal consists of two cold packs intended for single use at the sports club. One cold...

Strategic Advice for the Energy Game: Designing the business model for an energy market product through Business Modelling

Current approaches that deliver energy insight to customers are rather poor, data centric and incomprehensible. Driven by the vision to differently support customers in the transition towards new energy behavior, the Energy Game was developed. This service aims to guide customers in their journey towards a situation in which customers manage...

Brand and product strategy for Alpine Hearing Protection - The 'next generation' earplug

This master thesis describes the development of a brand and product strategy for Alpine Hearing Protection. Alpine Hearing Protection has been active on the filtered generic earplug market for more than ten years with a wide range of hearing protection products for different target groups. Its main product focus is on umbrella shaped filtered...

A Strategic Case

This graduation project is performed at Kofferfabriek Gefken, a small company that designs, produces and sells tailormade cases. More or less starting from scratch, a thorough internal and external analysis was performed, as well as two constructive sessions with the management. A new mission statement was formulated, and by using SWOT...

Strategic advice on the in-store presentation of shaving and coffee accessories

Philips has determined that the sales of SENSEO accessories and shaving accessories are lagging because shoppers do not notice the products in stores. Furthermore shoppers are unaware of the added value of accessories. There are 4.5 million SENSEO machines and 4.5 million Philips shavers currently in use, which means that the potential target...

The art of designing a new technology venture

Every company, successful or not, starts with one bright idea in an entrepreneurial mind. Through actions of the entrepreneur – let’s call these actions design - this initial idea transforms into a firm that did not exist before. Because the Delft University of Technology wants to improve its support to technology-based entrepreneurs, the aim of...