HEINEKEN Open Innovation: Towards win-win relationships with young ventures.

The high speed at which innovations nowadays succeed each other calls for a different approach towards innovation in order to stay ahead of competition. Open Innovation; the purposive use of in- and outflows of knowledge to accelerate internal innovation and expand the markets for external use of innovation, has therefore widely been adopted in...

Design for Integration

Design for Integration; How Heineken can become a design-led brand.

The value of design as a holistic approach in enhancing a global brand: The case study of Heineken Open Design Explorations

Heineken Open Design Explorations (ODE) is a new initiative by Heineken (Design and Concept Development team) where 19 emerging designers from 4 different cities in the world, were selected to co-create a visionary concept for the nightclub of the future. The resulting nightclub was unveiled in Milan 2012, during Salone del Mobile at Zona...