Reshaping BeSafe’s accessory portfolio to achieve brand coherency and expand market share

A design intervention was performed, to reshape the accessory portfolio of BeSafe to achieve brand coherency and expand market share. Over the past decades BeSafe has positioned itself as a premium brand offering mainly rearfacing child restraining systems (car seats) of the highest quality. The company’s strong vision on safety, innovation and...

Brand Driven Innovation for Computer Futures

Creating a user-centred brand and embedding this in the service.

Zilver Reflection. An innovation strategy for an innovation consultancy

In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...

Tying the Bowtie: Integrating Innovation and Brand Development for Fronteer Strategy

This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...