Light up China: Strategy for the intelligent lighting system market through innovative user experience

The objective of this project is to design a service solution for the Chinese LED lighting market with a focus on home environment.

Staff Travel (re)vision

Exploiting & redefining the KLM Staff Travel Services business model.

Getting DRS Albatross on the road: The story of an instrumented introduction strategy

Chard Safety BV (CS) is a company in automotive crash safety systems. The patented Deceleration Responsive vehicle-Seat (DRS) Albatross is their main concept. The seat is able to drastically reduce forces on the occupant during a crash and claims to eliminate whiplash. It could also be made lighter compared to current car seats, because of its...

Designing Value Chain Optimization Solution with a Realtime Streaming Calendaring Service

This master thesis shows the process of designing business models for value chain optimization with the realtime streaming calendaring service platform, and the process of designing a business model generation toolkit. It was done for the startup company Calendar42, located at YES!Delft. During the graduation project, 4 business models were...

Develop a Product Strategy for Voravan in the Dutch market

Tiga Co., Ltd. is based in Thailand and was founded by four shareholders in 2007. The company is the creator of ‘Voravan’, a home accessories brand whose first product, ‘Keawkoi’, is a surface decorative product that won an iF design award from Germany. Keawkoi unique feature is an interlocking joint that enables users to connect pieces together...

Solar public lighting, a sustainable business model for South Africa

Solar public lighting is an attractive way to provide public lighting in South Africa. This report presents the development of a sustainable way to do business for Philips in this new market. The business does not damage or deplete economic, social and eco-environmental resources. The Philips Light4Life business model addresses municipalities'...

Proposal of Branding and Marketing Strategy of Virus Free Air

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...