Connecting the Machine-building Industry: Stimulating the adoption of Industrial Adhesives and tapes

This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...

LegBank: Strategic view on orthopedic care at BoP in Colombia

A feasible, desirable, viable and impactful business strategy with potential to bring an innovative and context-fitted value proposition (Majicast) closer to the lives of low-income people with mobility disabling conditions at BoP in Colombia though a service outreach delivery infrastructure. With this approach, a non-profit organization based...

Business Strategy Design for the Cooperative Traffic Business

Late 2013 the Dutch Ministry of Infrastructure and Environment created the project Spookfiles A58. In this project the cooperative traffic theory is used to solve traffic wave congestion. In the cooperative theory, vehicles are able to communicate with their peers and roadside traffic systems quickly. Vehicles constantly broadcast data about its...

ForBuS: A Tool to Form a Business Strategy

In this graduation report companies who lack in having a clear and supported business strategy are offered a solution. This solution comes in the form of a business strategy forming tool: ForBuS. ForBuS is based on extensive literature research where the closed loop management system of Kaplan & Norton (2008) is used as basis. ForBuS is an...