Stimulating circular behaviour through design strategy

Mobile phones are undoubtedly an important part of our daily lives and activities. With the avid use and rapid upgrade patterns of mobile phones in current consumer lifestyle comes a wasteful disposal process. The high speed at which mobile phones are left for obsolescent makes the electronic waste problem that they bring with them a target of...

The customer acceptance of refurbished smartphones

This research aims to uncover the factors influencing the customer acceptance of refurbished products. To gain insight in these factors, a quantitative study (N = 250) on the response of customers to the proposition of refurbished smartphones was conducted in cooperation with Fairphone. Fairphone is a social enterprise start-up, aiming to open...

Influencing consumer acceptance of refurbished smartphones

Previous studies showed that the consumer acceptance of refurbished products is not optimal. This experimental quantitative study investigates three potential ways to influence the consumer acceptance, being the existence of wear and tear on the product, providing additional information about the previous use or providing additional information...

WakaWaka towards a circular economy: The development of a circular business case

WakaWaka develops and markets solar powered lights and chargers for the western world and developing countries in their mission to end energy poverty. The circular economy is an economic system with closed material loops, which can provide benefits for sustainable product design and business model generation. Circular tools have been designed...