Analysing consumer perceptions towards the Tesla Powerwall in order to create future product acceptance

The energy transition is characterised by the growth of intermittent and thus non-steerable energy sources such as solar photovoltaic and wind. The technology development in the PV sector enables consumers to move beyond passive consumption of electricity towards becoming active producers of their own energy. This led to an increasing number of...

The influence of light on product perception

Retail design has a considerable effect on influencing consumers’ perception and behaviour in a store. Lighting can play a large role in this. However, research about the influence of light on product perception is very limited. Therefore, this research has studied the influence of several lighting characteristics on different value dimensions...

ANWB at Home Service: GO or NO GO?

This master thesis describes the process of exploring a new service concept for ANWB, the ANWB at Home service. Via analysis of trends and competitors and a consumer survey an advice is given on whether and how to implement this new service.

Repositioning Happy People juice cocktail

Healthy People is a small Dutch company founded in 2006 and located in The Hague. The company sells different types of fruit juices in the chilled juice section of most Dutch supermarkets and is mainly known for their super fruit juice range. These juices are made of fruits that contain a high amount of antioxidants, which contribute to better...

Using interactives to support the museum experience of explorers in NCB Naturalis

This research project investigated how interactive exhibits can support the museum experience of explorers, within the environment of NCB Naturalis. One interactive design was developed throughout this project to serve as an example, and guidelines on how to design such exhibits in general were formulated. The main phases through which this...

Developing an innovative product for Bolletje, based on rusk

This master thesis shows the design process of “Developing an innovative product for Bolletje, based on rusk”. Bolletje is a Dutch company which is specialized in making bakery products with a long storage life. The brand Bolletje has an awareness of 98% in the Netherlands and its core product is rusk. This product is closely associated with the...

The experience of Redken customers: How to influence a brand image through in-salon marketing

This thesis handles strategic considerations for Redken, a L’Oréal brand which operates in the market of professional hair styling. It has a full portfolio for the practice of stylists. All products have a high quality, created through constant investment in research and development. Redken directly sells to stylists, by which it has a “business...

Building a portfolio based on consumer needs in products filled with air for Blofield

Blofield has an interesting product: the Chesterfield sofa and armchair. However, they lack insight and a structured approach to build their portfolio based on this. Consumer research formed the base in this report for the development of concepts and a proposal for the implementation of new product development. Consumer research shows that the...