Contextmapping in a healthcare environment

Boosting the value of the ContextMapp™

As a result of the strongly dynamic, competitive and complex market, companies continuously try to achieve durable differentiated competitive advantages by finding insights in the consumers’ needs and wishes and translating these in new product opportunities. Contextmapping is one of the methods to find these needs and wishes and is applied in...

Decipher the Magic of Visual Thinking in Sessions and Design a Physical Toolkit for JAM visual thinking

The graduation project is a collective project between TUDelft and JAM visual thinking. This study is devoted to unveil the potential of Visual Thinking in business sessions and to eventually improve the effectiveness of the method. JAM visual thinking, a consultancy company based on the Netherlands, features in providing various products from...