Designing a fitting room experience for a fashion retailer

This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a...

Developing the customer journey of Dutch National Opera & Ballet: A brand-based design of the new theatre shop

SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...

A CANS-preventing posture-coaching shirt accompanied by an application that is positioned in a world of professionals

Goal of the graduation project is to make a market proposition for an existing innovative product, the FysioPal. This is done by researching the internal and external market environment as well as the stakeholders that can be influencing in the business model network of the product-service FysioPal. By combining the insights found internal as...

Designing a viable service concept for enriching the electric-bike experience

This project, carried out for the Dutch startup company Spaac, is a graduation project at the faculty of Industrial Design Engineering, at the technical university Delft. The assignment consists of three parts. Firstly, research investigates the user needs in urban individual transportation and people’s perception of the role of the electric...

The Nike Training Club studio: A personal, reciprocal and ongoing customer journey

Since 2011, in terms of Women’s training business, Nike has relied upon a brand tool called Nike Training Club (NTC). This brand tool has evolved from a fitness phone application to a complete ecosystem that encompasses for instance the NTC trainers, the NTC social media channels and the NTC fitness classes. Following the expansion of this brand...

Kijk je Rijk! - A rejuvenation strategy for the Mauritshuis

This report aims to provide the Mauritshuis with a concept design that will contribute to the rejuvenation of the Mauritshuis’ visitor profile. The concept may attract a younger audience, without losing sight of the collection and the Mauritshuis’ current visitors. A promising target audience that contributes to this rejuvenation are young...

Customer loyality Strategy: The solution for the loyalty problem in the Hilti Dutch DSC Trade

Hilti has high market coverage but relatively low penetration in the Dutch Diamond Service Contractor (DSC) trade. There is also no dedicated strategy. This loyalty issue needed a solution. I fulfilled this position from a fresh point of view during my graduation project. The target groups in the DSC trade are Diamond Service Contractors (DSC’s)...

Developing a European design strategy for the 'next generation' dispensing solution for Heinz Foodservice

This master thesis describes the design process of “The development of a European design strategy for the ‘next generation’ dispensing solution for Heinz Foodservice”. Because Heinz has indicated that the current dispensers aren’t meeting up to the needs of the users and the technical requirements. From a European level, the need has been...