Searched for: department%3A%22Product%255C+Innovation%255C+Management%22
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Berghuijs, E.F. (author)
Everybody has experienced it: you start eating from a pack of biscuits or other snacks and suddenly the pack is empty. Even though you did not intent to eat all of it in once. It is known that the package and the food it contains can make a consumer eat more, but little is known of the opposite. This graduation report (hereafter: study) is a...
master thesis 2016
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Boute, S.E.Z. (author)
With the growing amount of passengers, airlines and airports in the aviation industry nowadays, airports are constantly trying to differentiate themselves in the market. To accomplish this differentiation, there is an increasing focus on the passenger experience. Amsterdam Airport Schiphol (AAS) currently experiences capacity problems that...
master thesis 2016
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Bak, B. (author)
The FinancialServices(FS) industry of advisory is inter- ested in the agile methodology and its practices. There are two reasons for this interest: first of all their clients, banks, are interested in these methods for their process management. Second, in order to keep up with the competition they need be up to date with new methods and...
master thesis 2016
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Narayan, H. (author)
Today, two trends can be observed when it comes to commercial aircraft. On the one hand, on top, aircraft cabins are becoming increasingly cramped with more seats. On the other hand, below in the cargo hold, only about 40% of the volume is estimated to be used. The combination of these two trends leads to an interesting proposition - can...
master thesis 2015
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Luchs, M. (author), Scott Swan, K. (author), Creusen, M.E.H. (author)
conference paper 2014
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Schmidt, L. (author)
This thesis proposes a new method to enhance designers’ creative performance. Applying the unconscious work theory of incubation effects, this thesis proposes that daydreaming during idea incubation could result in more novel and useful ideas by fostering unconscious associative processes. Building on previous findings by Baird et al (2012), who...
master thesis 2014
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Valencia Cardona, A.M. (author), Mugge, R. (author), Schoormans, J.P.L. (author), Schifferstein, H.N.J. (author)
Smart Product-­?Service Systems (Smart PSSs) are market offerings that integrate products and services into one single solution through the implementation of IC technology. Smart PSSs allow organizations to develop relationships with consumers in new ways and have a growing presence in the marketplace. As designers’ involvement in the design of...
conference paper 2014
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Govaarts, M.K.P. (author)
As a result of the strongly dynamic, competitive and complex market, companies continuously try to achieve durable differentiated competitive advantages by finding insights in the consumers’ needs and wishes and translating these in new product opportunities. Contextmapping is one of the methods to find these needs and wishes and is applied in...
master thesis 2014
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Van der Blom, J.G. (author)
As a result of rising operational costs, economic uncertainties and fierce competition KLM is pressurized on their European network. The ‘all-fits-one’ approach KLM precedes is no longer viable seen from an economic and customer point of view. Customer demand increased value for money, while KLM tries to further optimize its current way of...
master thesis 2014
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Daalhuizen, J.J. (author)
Methods are means to help designers achieve desired change as efficiently and effectively as possible. Methods can be used to do so in the context of learning - to help teach students how to design on a professional level. Methods can also be used in the context of performance - to help designers perform better at what they already do (well)....
doctoral thesis 2014
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Saaksjarvi, M.C. (author), Hellen, K. (author)
A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...
journal article 2013
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Studer, B. (author)
This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...
master thesis 2013
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Sontheimer, R.V. (author)
The European political landscape is in constant change. With decreasing numbers of political party members, but the growing ability to communicate opinions through the internet, new forms of political participation are becoming increasingly interesting for political actors and citizens alike. The graduation project at hand is a cooperation with...
master thesis 2013
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Voorend, M.J.B. (author)
Thales Transportation Systems faces difficulties with communicating their service portfolio of (potential) clients. In relation to this, the goal of this project is to design: A Service Portfolio for TTS, which gives TTS an overview of the services they can over as a company. A service portfolio will help TTS in discussions with (potential)...
master thesis 2013
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Da Silva Vieira, S.L. (author)
This doctoral thesis proposes ways for the translation of the Lean Thinking (LT) into design practice and research, taking the LT concepts as dimensions to study designers’ behavior across design disciplines. Lean Thinking has its roots in manufacturing, however, as a philosophy of guiding principles of Value creation, LT has been applied to a...
doctoral thesis 2013
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Palazzo, F. (author)
This project was commissioned to investigate and assess the market potential of Gotcha’s new modules for pantograph monitoring and to deliver strategic advice on how to turn them into commercially successful products. The problem was tackled by carrying out an analysis of the internal and external environments and by conducting an in-depth...
master thesis 2013
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Van Osch, M.A. (author)
Design for Integration; How Heineken can become a design-led brand.
master thesis 2013
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Bennett, A.A.Y. (author)
This master thesis shows the process and results of the assignment to design a new business model for Koninklijke Auping bv. The Business model generation tool (Osterwalder, 2010) was used to generate a new business model for a future context.
master thesis 2013
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Wang, J.Q. (author)
The master thesis shows an advice report on an initial idea for a handheld application as solution to improve the workflow of hotel housekeeping. The master thesis is written in assignment of a start-up hospitality consultancy firm. Within the report, an academic advice is constructed by assessing the idea on various criteria and the idea itself...
master thesis 2013
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Meekes, M.R. (author)
Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the...
master thesis 2013
Searched for: department%3A%22Product%255C+Innovation%255C+Management%22
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