How to transfer design thinking qualities to non designers.

The concept of design thinking is highly wining ground not only to the design engineering field but also in fields related and associated with business and management. An increasing amount of non designers who use design thinking emerges. Thus, the purpose of this thesis is to transfer design thinking qualities to non designers. Service Science...

Does sketching stand alone as a communication tool during concept generation in design teams?

The present study investigates the relation between sketching and communication in teams during the idea generation process in early concept generation. A quasi-experiment study has been conducted with Masters students of Industrial Design Engineering at Delft University of Technology, Netherlands. Six groups consisting of three students had to...

frogConnect: A strategic approach to engaging frog's clients in the design process and educating them about design

frog, a globally operating design and innovation agency, delivers a wide range of design-driven solutions to its clients, many of whom belong to the fortune 500. frog wants to engage in long-term relationships with their clients and this project is aimed creating a strategic approach to these long-term engagements.This is done by creating a...