Pitch-Crafting Guide for Entrepreneurs

Startups pitch their business to different audiences, for different reasons. In high-stakes situations, it is a well-crafted pitch that decides if they are going to win the competition, get funded or hire the best talent. Pitch is a persuasive attempt to convince, promote or sell, often in a high-pressure manner. High stakes pitches are often...

XPRS: The development of a fashion brand for hip-hop dancers

In this graduation project a brand was designed from scratch. The goal of the project was to develop a fashion brand for male hip-hop dancers that addresses values that currently are not being addressed by the men’s fashion industry. The focus of the designed brand is on helping hip-hop dancers being free in their expression, thinking and...

The development of hybrid strategic modules and sustainability approach in PIM for Vietnames SMEs: A catalyst for innovation

The aim of this thesis is to redesign strategic modules of toolkit by incorporating do-it-yourself aspect and addressing the real needs of SMEs. Next to this, a web-based tool is developed to improve consultancy process of SPIN to foster implementation of sustainable innovation in SMEs in Vietnam.

Designing great User Experience for a Web-Based Collaboration tool by gaining insights from the Generation Y Office workers

There are two aims in this project. The first is to redesign product with great User Experience (UX). The second aim is to gain knowledge on how the company can shift their innovation process from technology push to market pull strategy thus becoming a customer-centric organization. Both aims challenge a designer in CREATING PRODUCT PEOPLE LOVE...