The experience map. A tool to support experience-driven multisensory design

Product designers may struggle to materialize their initial, abstract idea into tangible sensory features forming a product. Being aware of the role of every sensory modality in conveying a specific experience, they are more likely to come up with original and meaningful solutions. However, it can be challenging to manage an experience-driven,...

Dunea: From moderation to facilitation

Dunea as tap-water provider sits in a complex context. Their monopoly market position offers little drive for innovation which has led to a reactive rather than pro-active culture. With the direct context being influenced by major developments, from demographic to agriculture and climate, Dunea has expressed interest to become more agile and...

Creative Solvers: A new creative platform originated from the analysis of creative problem solving and decision making

Both divergence and convergence are important drivers for the development of new ideas, and consequently products becoming drivers for innovation. Starting from this notion, this thesis investigates the areas of creative problem solving and decision-making, taking into account practices from new product development. Drawing inferences from...

Does sketching stand alone as a communication tool during concept generation in design teams?

The present study investigates the relation between sketching and communication in teams during the idea generation process in early concept generation. A quasi-experiment study has been conducted with Masters students of Industrial Design Engineering at Delft University of Technology, Netherlands. Six groups consisting of three students had to...

SmartLEGO: Enrich physical LEGO play

Smart devices have become more integrated in daily life over the past few years. Nowadays they are a fast growing market with rapidly changing technological developments. LEGO noticed that even young children aged between 4 and 6 years are playing with smart devices. To keep up with this new type of play, LEGO wants to explore the possibilities...

The Delft innovation method: A design thinker's guide to innovation

This paper will introduce a new book on innovating, the process that leads to innovation(s). It is based on the experiences in the innovation and creativity field from the Delft University of Technology as well as from independent consultancy. These experiences are condensed in an overall method for innovating from inside a company. To recognize...

"FF Brainstormen" A set of tools that supports Dutch small enterprises in setting-up and executing an effective creative session

FF Brainstormen provides a solution for people with little experience in creative facilitation, who would like to set-up and execute a creative session properly. Within a small enterprise, FF Brainstormen can improve the quality of current brainstorms and consequently the quality of the ideas which might be the base for an innovation.

Taking chocolates out of the box: Developing the tools for cooperative creative thinking in Loders Croklaan's Creative Studio

Loders Croklaan is a producer of vegetable oils and fats for the food industry. They have built a Creative Studio in which they can work together with customers on the application of their fats; developing chocolate products. They want to stretch the boundaries of what is possible in supporting the customer's product development process. This...

MUSE: Designing an Inspiration Board

The Hogeschool Utrecht has been working on a room that aids users during a brainstorm session. This room is called ConceptSpace and harbors different New Media Tools (NMTs). This project is about the development of a NMT. By using computers NMTs are able to rapidly retrieve, store and review materials and media which are used and generated...

Harnessing Children's Creativity in Contextmapping Activities

Recently developed co-design methods ask for users’ creative outcomes all through the design process. Designers are familiar with the creative process but users are not. The heuristic tasks given to users should reveal their creativity and harness it for high-quality outcomes. Contextmapping is a new co-design method following the same need as...

Jack-in-the-Box: An on-line innovation platform for O'Neill

O’Neill, a surf lifestyle brand, has a legacy of bringing innovation into the surf world. Therefore they always have had innovation as an important brand driver. However currently O’Neill lacks a structure where new product ideas are systematically developed. There is no way to communicate an idea and to spread an idea around the company....