The Overlooked Contribution of National Heritage Designation in City Branding and Tourism Management

The designation of cultural heritage, especially the World Cultural Heritage Site, is extensively discussed regarding its impacts on tourism destination branding. However, the impact of the designation(s) of World and/or National Cultural Heritage Site on affective city image and behavioural intention is still under-researched. This study aims...

Understanding how multi-sensory spatial experience influences atmosphere, affective city image and behavioural intention

This article firstly emphasizes the perspective viewing public spaces as places where meaningful spatial quality, i.e., atmosphere, is generated through multi-sensory spatial experiences, secondly proves that atmosphere has a positive direct impact on affective city image, also a positive indirect impact on behavioural intention, and finally...