Connecting a younger target audience to Hallmark Cards: Proposing a new disruptive value proposition

Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...

Designing a tool for agile management in advisory firm X

The FinancialServices(FS) industry of advisory is inter- ested in the agile methodology and its practices. There are two reasons for this interest: first of all their clients, banks, are interested in these methods for their process management. Second, in order to keep up with the competition they need be up to date with new methods and...

Design, Simulation and Validation of Dual-channel Polarimetric Agile Radar Technology

In numerous radar applications, new problems concerning target detection in a clutter environment may occur. These problems cannot be solved using classical methods on the base of our current utilization of the reflection properties of various objects and their environment. Radar features that may assist in solving these problems are sought in...