Designing for transparent intentions in AI powered energy systems

The development of intelligent systems has created enormous opportunities to improve and change human lives. These systems are heavily reliant and driven by data and algorithms to achieve optimal user experiences for myriad users. However, these data-driven products/services are multi-dimensional and multifaceted and do not necessarily have the...

The Creation of You: A Holistic Approach to Design for AI-Augmented Brand Experiences Through Individual Differentiation

If brands that operate in the digital context do not start building their own front-end AI enabled channels, they risk falling behind on competition (White, Addison & Fritz, 2018). But as these (often traditional) organisations implement AI-systems in customer-facing practices, it slowly becomes the new front-office brand ambassadors of the...